Quality film writing is becoming rarer, despite the boom in social media. Writing about film combines a basic knowledge of film technique with good writing skills. It isn't just ticket sales that that decide whether movie is good or bad, film as an art form requires further study. Jaiwantika Dutta Dhupkar has an MA in Cmmunications from the University of Hyderabad and an MA in English Literature from EFLU. She has written film reviews for "Full hyderabad dotcom" Hyderabad's No. 1 local website and spent several years in Corporate Communications thereafter.