saraswati kavula associated with NAPM has been interested in promotion of handloom for some time. also promoting handloom as an option for a energy conservation drive and climate change alternative. CCW is a handloom weaver owned and managed organisation aiming to be an alternative role model with ethical business practices, fair wages to weavers and the ongoing revival to traditional handloom skills. Ensuring viability of handloom weaving as an economic activity, relevant in the contemporary market context and maximizing the socio-economic gain especially to women weavers through their shareholding in the enterprise has been its mission. CCW has been working with the sole objective of generating equitable and sustainable livelihoods for handloom weaver communities by linking them with contemporary markets, through enhanced incomes, ownership, knowledge and skills. In the 3 years of its work CCW has catalyzed a remarkable change in the lives of ikat weavers in terms of earnings, design development, quality control and market exposure. It has increased skill & capacities of weavers to respond to competitive markets by conserving and developing handloom arts with a modern twist and helped improve credit worthiness of weavers. CCW is owned by 470 ikat weavers and is on the spree of expanding its base to weavers in Rajoli, Mahbubnagar and Chirala.