Handloom Bazaar
Exhibition
8.0 hrs
March 10, 2013 10:30 am Sunday
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Woven in to the wonderful tapestry that is India, handloom weaving is a 4000 year old tradition. Handloom weaving is one of India’s predominant rural economic activities.This unique tradition has surpassed ages solely because of the magnificence of its craft, the mastery of its makers and patronizing consumers. Handlooms had a glorious past and o a penurious present. The handloom weavers used to live in a life of comfort and complacence in the past. They were respected for their invaluable craft that symbolized the essence of our rich culture and tradition. However, as time wheeled by machines began to exude dominance over human labour. In the state of Andhra Pradesh alone, there are about 320,000 handlooms on which about 500,000 families directly and 20,00,000 families indirectly depend for livelihoods. The recent years have witnessed migrations to cities in large numbers by handloom cotton weavers, taking up of alternative employment in rural industrial units and in extreme cases even starvation deaths or suicide deaths. The monthly handloom bazaar is one of the initiatives we are undertaking to bring back the wonder of handloom into mainstream popular culture, thus increasing the market for these products. In addition the exhibition cum sale hopes to educate the people at large on the issues of handloom weavers, and also on how to recognize the "real handloom" from fakes and "powerloom products". The bazaar will also include talks from time to time, display of weaving skills, and also will encourage children to learn these skills in an interactive way - like learning to use the "charkha" etc.

Organizer
Saraswati Kavula & Cheneta Colour Weaves
saraswati kavula associated with NAPM has been interested in promotion of handloom for some time. also promoting handloom as an option for a energy conservation drive and climate change alternative. CCW is a handloom weaver owned and managed organisation aiming to be an alternative role model with ethical business practices, fair wages to weavers and the ongoing revival to traditional handloom skills. Ensuring viability of handloom weaving as an economic activity, relevant in the contemporary market context and maximizing the socio-economic gain especially to women weavers through their shareholding in the enterprise has been its mission. CCW has been working with the sole objective of generating equitable and sustainable livelihoods for handloom weaver communities by linking them with contemporary markets, through enhanced incomes, ownership, knowledge and skills. In the 3 years of its work CCW has catalyzed a remarkable change in the lives of ikat weavers in terms of earnings, design development, quality control and market exposure. It has increased skill & capacities of weavers to respond to competitive markets by conserving and developing handloom arts with a modern twist and helped improve credit worthiness of weavers. CCW is owned by 470 ikat weavers and is on the spree of expanding its base to weavers in Rajoli, Mahbubnagar and Chirala.