Theme: PR and Zero-budget marketing

One of the biggest stumbling blocks for startups today is getting traction. Be it for B2C products, or for establishing credibility for B2B products. One of the key reasons for being unable to get traction is because startups don't have the budgets to run marketing campaigns. So how can startups effectively leverage free media - either owned assets or earned through networks - to promote their products?

Apr 13 2013, Saturday. 10am LaMakaan

Program 10:00 Twitter Intros from Startups present 10:15 CIE Launchpad and GameHub announcements

10:20 StartupSpeak 6 startups that have managed to gain significant traction without any marketing dollars 10:20 to 12:20 ExpertSpeak