Chittajallu Srinivasa Rao better known as C. S. Rao, was a South Indian actor, writer and director, son of famous film director Chittajallu Pullayya. He directed about 70 films in Telugu, Tamil, Malayalam and Oriya languages. He is best known as the director of the Magnum Opus film of Telugu cinema Lava Kusha (1963).

He directed about 70 movies in Tamil, Telugu, Malayalam, and Oriya languages. His popular Telugu movies include Sri Krishna Tulabaram (1955), Lava Kusha (1963), Manchi Manasuku Manchi Rojulu (1958), Santinivasam (1960), Abhimanam (1960), Tiger Ramudu (1962), Valmeeki (1963), Kanchu Kota (1967), Govula Gopanna (1968), Ekaveera (1969), Jeevitha Chakram (1971), Sri Krishnarjuna Yuddham (1972), Dhanamaa? Daivamaa? (1973), Yashoda Krishna (1975), Mahakavi Kshetrayya (1976), etc.

Saichand Tripuraneni made these 'Cinema cinema' series to pay tributes to the doyens of cinema and Lamakaan is screening to commemorate 100 years of Indian Cinema.

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