Paying tribute to National Award winning Telugu writer and Lyricist Veturi Sundararama Murthy on his birth anniversary with Saichand's film on him.

Starting off as a journalist in 1952, he learned the basics of editing a news article from his senior at Andhra Prabha, Narla Venkateswara Rao, whom he considers his first teacher. In 1959, he joined a weekly called Andhra Patrika, where Bapu and Mullapudi Venkata Ramana were his colleagues.

In 1962, he became the first and only Telugu journalist to interview the then Prime Minister, Jawaharlal Nehru, who came to inaugurate Srisailam Hydroelectricity project. He covered the speeches of national leaders like Sarvepalli Radhakrishnan. In 1964, he worked as an assembly reporter. His articles are said to be very catchy and witty. For instance, he referred to the meeting of MLA's in Hotel Dwaraka, near the Andhra Pradesh State Assembly as "Adigo Dwaraka- Evigo Alamandalu" ("This is Dwaraka and here are the cattle"). His writing style caught the attention of the film industry due to his prowess in using traditional poetic rules related to alliteration and rhyme for describing current affairs.

Sri.N.T. Rama Rao, has invited him to join the film industry] as a lyricist. In 1974, he wrote his first song, "Bharatanaari Charitamu" in the form of Harikatha, for O Seeta Katha under the direction of the legendary director, K Viswanath.

In all he worked for hundred of films including Sagara Sangamam, Sankarabharanam, Geetanjali, Manchpallaki.

This screening is a part of 100years of Indian Cinema.

Entry - Free